We The Beat · Effective date: July 31, 2026 We The Beat ("We The Beat," "we," "us," or "our") produces live music events and experiences. This Privacy Policy explains what information we collect when you visit wethebeat.com (the "Site"), purchase tickets to our events, or sign up for our email or text message communications — and how we use, share, and protect that information. By using the Site or providing us your information, you agree to the practices described in this policy.
1. Information We Collect
Information you provide to us Contact information — such as your name, email address, and phone number, when you purchase a ticket, join our mailing list, sign up for text alerts, enter a presale, or contact us. Purchase information — such as the events you buy tickets for, order details, and transaction history. Payment card details are processed by our ticketing and payment providers and are not stored by us. Preferences and communications — such as your marketing opt-in choices and any messages you send us. Information collected automatically Device and usage data — such as IP address, browser type, device identifiers, pages viewed, and referring links, collected through cookies and similar technologies when you use the Site.
2. How We Use Your Information
To process ticket orders and deliver tickets and event information. To send you marketing emails and, where you have opted in, text messages about upcoming shows, presales, on-sales, and offers. To provide service and transactional messages related to your purchases and sign-ups. To understand our audience and improve the Site, our events, and our marketing. To comply with legal obligations and enforce our terms.
3. Text Message (SMS/MMS) Marketing
When you opt in to text messages from We The Beat — for example, by checking the SMS opt-in box at ticket checkout, submitting your phone number in a sign-up form, or texting a keyword to our number — you consent to receive recurring automated marketing and informational text messages from us at the phone number you provided. Consent is not a condition of any purchase. Message frequency varies. Message and data rates may apply. Reply STOP at any time to unsubscribe from text messages, or HELP for help. Carriers are not liable for delayed or undelivered messages. We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages. Mobile opt-in data and consent will not be shared with or sold to third parties or affiliates for marketing purposes. The Site uses cookies and our ticketing and marketing platforms to keep track of your activity — for example, items or events you have shown interest in — and this information may be used to determine when to send you reminder messages via SMS, where you have opted in.
4. How We Share Information
We do not sell your personal information. We share it only in the following circumstances: Service providers — companies that help us run our business, such as ticketing platforms, payment processors, email and SMS marketing platforms, telecommunications carriers involved in message delivery, and analytics providers. These providers may use your information only to perform services for us. Event partners — where necessary to operate an event you have a ticket to (for example, a venue's entry requirements). Legal requirements — when required by law, subpoena, or to protect our rights, safety, or property. Business transfers — in connection with a merger, acquisition, or sale of assets, in which case this policy will continue to apply to your information.
5. Cookies and Tracking
We use cookies, pixels, and similar technologies to operate the Site, remember your preferences, measure marketing performance, and understand how visitors use the Site. You can control cookies through your browser settings; disabling them may affect some Site features.
6. Your Choices
Email — click the unsubscribe link in any marketing email. Text messages — reply STOP to any message to opt out; reply HELP for assistance. Opting out of texts does not affect your email subscription, and vice versa. Cookies — manage via your browser settings. Access, correction, deletion — contact us using the details below to request a copy of, correction to, or deletion of your personal information.
7. Your California Privacy Rights
If you are a California resident, the California Consumer Privacy Act (CCPA, as amended by the CPRA) gives you the right to know what personal information we collect, request its deletion or correction, and opt out of any sale or sharing of your personal information. We do not sell your personal information, and we do not share it for cross-context behavioral advertising as those terms are defined under California law. We will not discriminate against you for exercising any of these rights. To make a request, contact us using the details below.
8. Data Retention and Security
We keep personal information for as long as needed for the purposes described above — for example, for as long as you remain subscribed to our communications or as required for legal, accounting, or reporting obligations. We use reasonable administrative, technical, and physical safeguards to protect your information, though no method of transmission or storage is completely secure.
9. Children's Privacy
The Site and our communications are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will delete it.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The effective date at the top of this page reflects the latest revision. Material changes will be posted on this page.
11. Contact Us
Questions or requests about this Privacy Policy or your personal information: We The Beat Email: info@wethebeat.com Website: wethebeat.com